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Est. South Africa · Four continents
Strategic design studio — four continents

We are the agency behind the agency.

A multidisciplinary studio building brand, sport & campaign work across four continents — for the names you already know, and the agencies that serve them. Building brands. Building relationships.

Bloemfontein
Zaragoza
New York
Hong Kong
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Who we are

Strategy first.
Craft always.

Portfolio Creative is a strategic design studio founded by art director Masoabi Sefojane. We partner with ambitious brands — among them Stellenbosch FC, SASOL, FIFA, Rexona and Unilever — to build brand identities, visual systems and sports design, grounded in strategy and executed with precision.

Good design has a job to do. It should make people feel something, remember you, and trust you. That belief shapes everything we make — from a single logo to a global campaign.

Meet the team
What we do

Four disciplines.
One studio.

We work across design, strategy, digital and audio — often all four in the same brief. Whatever a brand needs to show up well, we make it.

Portfolio Creative
Selected work

Work we're proud of.

View all work
The honest part

You've already seen our work.
It just had someone else's name on it.

On many of the biggest projects in the market, we were the studio behind the studio — the craft under the credit. We're comfortable there. But the work speaks for itself.

FIFA World Cup 2026
Unilever
Rexona
SASOL
Stellenbosch FC

Selected brands we've contributed work to, directly or as the studio behind the agency.

"We work as an extension of the team, not a vendor."

Our work now spans four continents — and that range keeps us sharp. We design for different cultures, markets and audiences — from Bloemfontein to Madrid to Washington — and bring that perspective to every brief, whether it's a local challenger or a global campaign.

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Continents
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Sectors served
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Disciplines
End‑to‑end
How we work
Got a brief?

Let's build
something bold.

Whether you know exactly what you need or you're still figuring it out — we're good at both. Drop us a line and let's find the right starting point together.